For reasons I can’t quite explain—except to admit that San Andreas was very good—the entire Earth has become one big millenarian cult awaiting the arrival of Grand Theft Auto 6, which will purge us of our sins and deliver us to apocatastasis. It will also make four hundred quintillion dollars.
No wonder, then, that its current November 2026 release date squats on the calendar like a big criminal troll, warding off any who come near. No studio wants to release in the vicinity of GTA 6, leading to a very lopsided 2026 release calendar in which every game has tried to squeeze itself into September. Well, every game but one.
“Maybe not *every* publisher,” wrote Furyu Games in a post on X, responding to a Kotaku story titled “Sony’s State Of Play Showed That Every Publisher Is Terrified Of GTA 6”. Furyu declared, boldly, like its upcoming roguelike Crymelight is due out November 5, two weeks prior to GTA 6’s launch (and concurrent with Guy Fawkes Night; he would’ve been a fan). “Maybe we’re just not afraid enough”.
Furyu has form for this sort of thing, as the studio itself notes: “Last year, [Furyu-published] Kemono Teatime launched on September 4… the same day as Hollow Knight: Silksong.”
Maybe not *every* publisher.CRYMELIGHT launches on November 5. And last year, Kemono Teatime launched on September 4… the same day as Hollow Knight: Silksong lolMaybe we’re just not afraid enough.#OurGameLaunchesInNovember pic.twitter.com/wB6hnBsG12June 5, 2026
Which is, let’s be absolutely clear here, very much a marketing manoeuvre. Being the plucky little studio that picks a David-and-Goliath fight with Rockstar is an arresting image, so arresting that Devolver Digital has made hay doing much the same thing—even moving the release date of an upcoming mystery game in order to make sure it releases on the exact same day as GTA 6.
But it’s still pretty funny, if you ask me, and I suspect it’s a good move for a smaller publisher whose games don’t have GTA 6 levels of hype. Sure, releasing some big AAA thing the same month as “the largest game launch in history” won’t do you any favours, but putting out a smaller game? Some of that GTA 6 aura might just rub off on you.
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