SanDisk's latest Optimus gaming SSDs start at $799 MSRP for the 2 TB model and you don't even get Gen 5 speeds for that

That we’re in something of a crisis when it comes to PC storage and memory prices isn’t news. But the pricing and specifications of SanDisk’s new gamer-focused SSDs for PC and console are still pretty shocking.

The dubious fun kicks off with the SanDisk Optimus GX 7100X. It’s a PCIe Gen 4 M.2 drive rated up to 7,250 MB/s for reads and 6,900 MB/s for writes. And it has a list price of $800 for the 2 TB config. The only other model is a 4 TB drive for $1,580. Ouch.

The drive is at least based on TLC NAND, rather than cheapo QLC memory, and comes with a five-year warranty. But still. Currently, SanDisk is offering the drive at a “discount” on its website, with the 2 TB model slashed to $630.

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That’s quite a bit off the MSRP, but it’s still very silly money for a 2 TB Gen 4 M.2 drive, even in the current climate. Currently on our Prime Day SSD deals page, you can snag a 2 TB WD Black SN8100, which is an uber-fast Gen 5 drive, for $386, making the SanDisk drive look hopelessly over priced.

Is there anything that justifies the incredible $800 sticker price and still-silly $600-plus sale price? Well, it’s “officially licensed” for the Asus ROG Xbox Ally consoles. But to the best of my knowledge, a generic Gen 4 SSD works fine in the Xbox Ally, so I’m not really clear on the real benefit there. I don’t think there are even warranty implications for the Ally.

SanDisk Optimus GX PRO 850P M.2 SSD

You really don’t want to know how much the SanDisk drive for the PS5 costs… (Image credit: SanDisk)

As if this wasn’t bad enough, I give you the SanDisk Optimus GX PRO 850P. This little beauty, another M2.2 SSD, kicks off at 1 TB. So, you might hope it’s a bit more accessible. Yes, and yet no.

The 1 TB model has a list price of—wait for it—$475. The 2 TB model? That’s $950. And this, ladies and germs, is still a Gen 4 drive, rated at 7,300 MB/s for reads and 6,600 MB/s for writes.

Again, there’s a lower current “sale” price for the 1 TB model of $380. But that is still bananas for a 1 TB Gen 4 drive. Yes, that pertains even now in the AI-fuelled memory and storage crisis. And again, our Prime Day SSD deals page shows the way forward here, with the WD Black SN7100 1TB yours for $189.

The Optimus GX PRO 850P is also “officially licensed”, this time for the Sony PS5 console, which still doesn’t carry much more meaning given the PS5 should work with any 4-lane PCIe Gen 4 M.2 NVMe drive in capacities between 250 GB and 8 TB.

It has a chunky looking heatsink which is presumably optimised for the PS5’s thermals. But, still, it’s very hard to fathom where the money is going. For the record, SanDisk will do you an Optimus M.2 drive with PCIe Gen 5 support, the Optimus GX PRO 8100. That lists at a scarcely believable $525 for the 1 TB model, $350 on “sale.”

The latter actually makes this Gen 5 1 TB drive cheaper than the Gen 4 1 TB Optimus GX PRO 850P in terms of current offered pricing on SanDisk’s website. But, whatever. The best one can suggest in all this is that SanDisk knows where the market is headed and has decided to get out ahead of it with these hugely inflated MSRPs.

Presumably they’ll look “normal” in a few months and while other drive makers are crank up their prices, SanDisk can style out some strictly true “discounts” at these remarkably high prices. Oh well!