As part of its 14,000 layoffs in October 2025, Amazon made major cuts to its gaming division, claiming that it was shifting its strategy away from ill-advised attempts at competing with Steam through mismanaged AAA projects and focusing instead on its Luna cloud gaming service.
Despite that supposed refocusing, Luna just got smaller. As of today, Luna will no longer allow users to purchase games from third-party game stores like EA, Ubisoft, and GOG. The service is also discontinuing its sale of Ubisoft+ and Jackbox Games subscriptions. Previously purchased third-party games will be streamable for Luna users until June 10, 2026, at which point they will be removed from the service.
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This feels like a less-than-subtle attempt at squeezing players who’ve already made a habit of Luna streaming—presumably those players exist—into signing up for Luna Premium’s additional monthly fee. But hey, maybe those users will be content with the games included in Luna standard. They might be losing streaming access to whatever EA and Ubisoft favorites they’ve paid for, but they’ll still have AI-generated courtroom Snoop Dogg.
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