Earlier this month, former SIE Worldwide Studios chairman Shawn Layden said the still-ongoing flailing at Xbox “evince a basic misunderstanding of how the interactive entertainment world moves.” Harsh words indeed—but lest you think he’s just a partisan hater, he’s now taken aim at his former company, Sony, and its pullback from the PC market.
It’s been quite a turnaround from Sony. After years of dogged exclusivity, Sony began releasing its games on PC to significant success—to the point that Shuhei Yoshida, also a former SIE Worldwide Studios boss, said it was “almost like printing money.”
But earlier this year, Sony began backing away from the strategy, and while no formal announcement was ever made, it soon became clear that a PC pullback is happening.
Layden, who also previously served as president and CEO of Sony Interactive Entertainment America and executive vice president and COO of Sony Network Entertainment International, addressed the shift in a new interview with PSI, beginning by noting that in his mind, at least, bringing Sony games to PC was never about making money—it was about getting Sony properties in front of people who otherwise wouldn’t see it.
“Not necessarily because they’re going to buy a PlayStation,” Layden said. “I wasn’t that crazy. I didn’t think that was going to happen.
“But as we take our intellectual property across other media, whether it’s into films or whether it’s in television or in comic books or into merchandise, whatever, you need to have as many eyeballs that are aware of this character, of this story, and just concentrating on the PlayStation population and only telling them these stories, and then try to bring it off of that platform into different media, that’s going to be a hell of a jump.”
Watch On
While some have suggested that releasing PlayStation games on PC could “devalue” the brand, Layden says the strategy of holding them back for a year or so effectively addresses that concern: “I think if someone’s waiting 18 months for something to come on PC, we didn’t lose a sale to them. They weren’t going to buy the hardware anyway.”
“If it’s a way to cover costs or the burden of making a port, there is some money attached to that, or the distraction or whatever,” Layden said. “I don’t know what they’re thinking.”
I don’t either, but I do think it’s interesting that we seem to be moving inexorably into a new round of the console wars: Microsoft has indicated that it’s also looking at leaning more heavily on console exclusives in order to resuscitate the flagging Xbox brand. In that case, though, the impact on PC gamers should be minimal: Microsoft chief content officer Matt Booty said earlier this month that Xbox exclusives will “still show up on all the normal places where we sell the PC version.”
The material impact of the PlayStation PC pullback is also debatable: PC Gamer’s Morgan Park recently reminded that in the short term, at least, we’re not likely to miss out on very much.
Here’s another fact not to be overlooked: Unlike the ignominious dark days of “PC gaming is dying,” PC gaming has never been stronger than it is right now. While year-over-year console revenue growth was close to stagnant, according to a Global Games Market Report published earlier in June, PC revenues leapt by 12%, powering the market past $200 billion in a single year for the first time. Take-Two CEO Strauss Zelnick says PC gamers have to wait for Grand Theft Auto 6 because we’re not part of its “core” audience, but he also admits that PC can account for 45-50% of a big game’s total sales. I have no idea how to square that either, but I definitely agree with Layden: Bringing Sony games to PC made sense, and taking them away just does not..
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