Acerbic activism group Everyone Hates Elon (EHE) don’t just aim their ire at Mr. Musk. The group’s latest guerilla effort involves two bus stop ads lampooning Meta’s latest smart glasses offering, taking aim at the wearables’ capacity for covert surveillance.
The first ad was unveiled last week, and describes Meta’s AI glasses as “The biggest advance in pervert technology since the trenchcoat.” The most head turning of these guerilla marketing stunts cropped up a few days ago: Co-opting an image from Kylie Jenner’s recent collaboration with Meta AI, a lenticular design is leveraged to give Jenner a They Live makeover when viewed from certain angles, complete with the words ‘Meta: We’re always Watching’ (via Hyperallergic).
The activism group has pulled similarly pointed stunts on both sides of the Atlantic, though these two ads were unveiled in the UK. Kylie Jenner’s They Live transformation was specifically erected “down the road from Meta’s London HQ”.
I’ll spare you a former print professional raving about lenticulars, and instead explain the reference for the young’uns. They Live was written, directed, and scored by John Carpenter back in 1988. It stars late pro-wrestler “Rowdy” Roddy Piper as a drifter who, with the help of a pair of sunglasses, uncovers the subliminal messages hidden within advertising and that the world is being controlled by camouflaged aliens (hence Kylie Jenner’s sci-fi makeover).
It is, as the kids say, ‘a wild ride’ that features one of the greatest fight scenes ever committed to film.
EHE’s latest stunt was inspired by news that Meta is prototyping ‘super sensing’ AI glasses that record the wearer’s every waking moment over video and audio. A little LED light usually denotes when Meta’s already released smart glasses are recording, but sources say the prototyped ‘super sensing’ feature won’t trigger this. Criticism centres on the fact that, not unlike a Ring doorbell, folks passing by won’t necessarily know they’re being recorded.
A report earlier this year revealed that footage captured by Meta’s AI smart glasses is reviewed by human contractors who see far more than they bargained for. However, in one proposed system for the ‘super sensing’ feature, Meta wouldn’t hold on to the footage captured and it wouldn’t be available to the user either—instead, the metadata of recorded images and audio would be fed to Meta’s AI. It’s argued this approach would sidestep a number of privacy concerns.
However, I still wouldn’t be comfortable allowing an AI model to absorb even this personal data, especially since security researchers were able to leverage bad maths to get AI agents to cough up user personal data. Considering AI safety guard rails can also be bypassed with ‘adversarial poetry,’ I’m not eager to trust Meta’s AI with even vaguely sensitive information.
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