Nvidia CEO Jensen Huang says we need to 'deal with social norms' surrounding AI but apparently that means 'just go engage it'

by adminJune 17, 2026013

When the Nvidia CEO isn’t busy basking in the adoration of fans at Computex Taiwan, it seems he might spend his time considering how to shift social norms. In what direction, you ask? Why, using AI more, of course.

That’s what he told the Associated Press when the interviewer asked whether AI itself concerns people or “the absence of social structures to adapt to something happening so fast.”

Jensen responded that “it’s a combination of all that” but also emphasised that new social norms are needed: “You have to deal with regulation, technology, you have to deal with social norms.”

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He gives the example of automobiles and initial concerns over the harm they could do to people, especially children. But we changed social norms so that now kids are warned not to play in the street, there are laws surrounding speed, and so on.

However, when asked what social norm should be changed for AI, the answer isn’t particularly satisfying: “The first thing is that I would advocate that everybody use AI. Just go engage it.”

I’m not entirely sure that this response would traverse the analogy bridge over to automobiles very well. I can’t imagine ‘just use a car’ would have been very convincing, back in the day. And I’m not sure how keen Huang would be on actually analogous shifts in norms and regulations, such as one akin to speed limits but for AI.

AP EXCLUSIVE: Nvidia CEO Jensen Huang says society needs ‘new social norms’ in age of AI – YouTube

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Huang says that, unlike pretty much any other technology, AI is free and easy to use, which is true enough on the surface. However, those ‘free’ tiers of AI aren’t actually free. AI uses and inflates the price of technology that already exists. It’s also subsidised by higher paid tiers, funny money inflating a ballooned market, and of course (and apologies for getting a little technical here) a metric s***ton of energy.

In other words, ‘free’ my arse.

I also can’t help but wonder whether there’s an element of worry in Huang imploring people to actually use AI. After all, if people don’t actually use the technology, eventually that lack of end-user demand will catch up with AI companies, and in turn with the company that gives them their AI hardware: Nvidia.

As it stands, Nvidia is extremely profitable, but the companies that buy from Nvidia aren’t. We’ll just have to see how long it can last—markets are funny things.