It’s been a big moment for AI disclosures. Games with such labels have been flooding Steam as of late, and whenever the parade of summer trade shows rolls around, the inevitable question quickly arises: how many of these games were made with the controversial tech? The answer doesn’t always go down easy as we saw with the new Crazy Taxi game, for example.
Speaking with GamesRadar, Pocketpair’s head of publishing and communication, John Buckley, compared the advent of AI to that of “early crypto stuff,” saying “It feels very intrusive. It feels like everyone who is super gung-ho about it isn’t from the industry. They’re, dare I say, outsiders looking to get rich quick.” The article states he noted AI’s value as a “search tool or coding assistant” was less easy to dismiss, saying that was “a very different conversation.”
Buckley elaborated specifically in regard to AI-generated artwork and assets in a follow-up article from GamesRadar. “We have a lot of artists in-house,” he said. “They like doing stuff themselves. There’s no reason to get rid of them for the sake of an AI doing it. Just seems pointless.”
He added that it hardly seems worth triggering the backlash on social media, with which he empathized. “Even I, who is in the industry, I just felt like a natural, ugh, why? The rest of your game looks fine. Did you need to? I think that’s going to be the attitude for quite a while. I think people will look at it and say, did you need to do that? Couldn’t you just do it yourself?”
“Gamers don’t want it,” Buckley said. “And if the gamers don’t want it, I guess that’s it, right? Not much of a conversation to be had.” All this affirms what Buckley said last year regarding Pocketpair’s refusal to publish games made with generative AI.
He also posited that a potential future where games are marketed by their authenticity, where disclosures exist not to denote games containing AI but those without it, are “a bit dystopian … that’s kind of sad to think about.” Given the resistance to AI disclosures by industry figures like Epic Games CEO Tim Sweeney, as well as the fact that multiple big games have been caught with undisclosed AI “placeholders” slipping into release versions, such a future doesn’t feel out of the question.
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