The ROG Xbox Ally X was already expensive when it launched late in 2025, but its Australian RRP of AU$1,599 has just increased to AU$1,799. That AU$200 increase is pretty significant when you consider that other consoles, like the PlayStation 5 and Xbox Series X, usually get price hikes in increments of AU$30 to AU$50.
In other words: If you wanted a ROG Xbox Ally X and didn’t buy one yesterday, you’re probably kicking yourself. I’ve reached out to Asus for more information on the price increase, and will update when I hear back. The price rise is reflected by all retailers that sell the unit directly in Australia, including JB Hi-Fi and ASUS direct.
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